British Music Embassy

March 13-18, 2017

British Music Embassy

March 13 – 18, 2017
Latitude 30
512 San Jacinto Blvd
Austin, TX 78701 (map)

The UK is the second largest exporter of music in the world and home to a live music scene that attracts 10.4 million tourists each year. According to latest estimates, the UK music industry contributes £4.1 billion to the UK economy and supports 119,000 jobs.

Every year, the British Music Partnership takes over Latitude 30 for the week, branding it the British Music Embassy, which plays host to some of the best new talent from the UK. With a spread across a variety of genres from brand new baby bands to more established breaking acts, these showcases have become the go-to hub for many SXSW veterans.

See the full schedule and register for events at