#UKatSXSW Schedule

The Great Britain House is an official SXSW venue, as such, all badge holders will have priority entry into the venue. We strongly encourage RSVPs for all events at Great Britain House. RSVPs do not guarantee your place at the event.

Saturday, March 11, 2017

8:30 am - 10:00 pm
Great Britain House OPEN

Great Britain House

See schedule of events below.

8:30 am - 10:30 am
Sweaty Betty Morning Workout Sessions

Hosted by Sweaty Betty
Great Britain House

Kew Gardens Rooftop at Speakeasy, 412 Congress Ave (map to venue)

Sweaty Betty, the UK’s premier retailer specialising in women’s activewear, is heading to SXSW! Come and say hello for complimentary fitness classes, a Sweaty Betty Pop-Up Shop and to “Squat for a Shot” at our green juice bar.

Saturday fitness classes:

~Session 1: 08:30-09:30AM Black Swan Yoga – Hosted by JJ Pepper
~Session 2: 09:30-10:30AM Kor 180 Class (Pilates) – Hosted by Maja Kermath

Limited availability – RSVP to hi@wellthilyevents.com

9:00 am - 6:00 pm
‘Tea & Phones’ Lounge

Great Britain House

Mezzanine at Speakeasy, 412 Congress Ave (map to venue

Enjoy a classic ‘cuppa’. Take a breather. Charge your mobile.
With tea kindly provided by Yorkshire Tea.

 

9:00 am - 10:00 pm
Sweaty Betty Pop-Up Shop & Juice Bar

Hosted by Sweaty Betty
Great Britain House

Speakers Corner Room at Speakeasy, 412 Congress Ave (map to venue)

Sweaty Betty, the UK’s premier retailer specialising in women’s activewear, is heading to SXSW! Come and say hello for complimentary fitness classes, a Sweaty Betty Pop-Up Shop and to “Squat for a Shot” at our green juice bar.

09:30AM-3:00PM & 5:00-10:00PM

1:00 pm - 3:00 pm
The Tech Off – Heat 1

Hosted by Techdept
Great Britain House

Kew Gardens Rooftop at Speakeasy, 412 Congress Ave (map to venue)

With Techdept

“The lovechild of TED Talks and WWE wrestling” crash-lands from London to the Great Britain House… get ready to witness The Tech Off: Imaginocalypse! Brought to you by tech special ops team Techdept, The Tech Off is holding two heats and one Grand Finale to find the winner of The GREAT British Wrestling Belt. Top tech speakers each get only five minutes to imagine the future of technology. When the bell goes, they are ejected from the stage… The audience chooses the winners! Our Grand Finale Champ will take away The GREAT British Belt of Tech!

Heat 1 will see up to 10 of the top UK companies fight it out – only two winners will be selected. Don’t forget to attend Heat 2 on Sunday afternoon and the Grand Finale on Monday night, all at the Great Britain House.

The Tech Off (@TheTechOff) is hosted by MC Danimal AKA the Beyonce of Tech (@BeyonceOfTech) and speakers kept in line by top security team The Fabulous Bakewell Boys (@fabbakewellboys). The Tech Off regularly gets more than 600 crazed tech fight fans in Shoreditch, London, and has been to Helsinki, Cannes Lions, and DMX Dublin. You’ll never forget it, no matter how hard you try.

Saturday competitors include:

~Nick Bax, Founder, Human
~Louise Doherty, CEO & Founder, PlanSnap
~Oliver Fisher, Business Development Manager, Glisser
~Gemma Milne, Co-Founder, Science: Disrupt
~Joe Ryan, VRGO Chair
~James Watson, Client Director, Imagination

3:00 pm - 6:00 pm
A Musician, a VC, and a Film Producer walk into a bar…at SXSW!

Hosted by Shell
Great Britain House

Hosted by Shell

The Cavern Room at Speakeasy, 412 Congress Ave (map to venue

This is not the beginning of a joke, but the beginning of a discussion on driving change across industries.

In a world captivated by the notion of innovation, what stands in the way of continuous innovation? How can start-ups go beyond their initial game changing idea? How can creatives remain unique? How can larger companies tap into the infectious creativity of smaller organizations? And how can technology (proven, new or disruptive) drive innovation in any sector?

Introduced by Gregory Hands, UK Minister of State of International Trade, the panel will include:

Gregory Kallenberg, Executive Director of the Louisiana Film Prize and Director/Producer (moderator)
Be Charlotte, Singer, Songwriter & Producer
Brad Rossacci, Director of Innovation, 900lbs of Creative
Carl Stjernfeldt, North America Venture Manager, Shell Technology Ventures
Lynn E. Buquo, NASA Prizes and Challenges Program Executive

This session will feature perspectives from a tech start-up, the film industry, entertainment, and a global energy company.

3:00-4:10 pm Panel Discussion
4:10-4:30 pm Be Charlotte Performance
4:30-6:00 pm Reception

*We strongly encourage RSVPs for all events at Great Britain House. RSVPs do not guarantee your place at the event. SXSW badge holders will be given priority entry.

5:30 pm - 7:30 pm
Tech London Advocates Meet-Up

Great Britain House

Kew Gardens Rooftop at Speakeasy, 412 Congress Ave (map to venue)

The UK’s Department for International Trade is pleased to welcome Tech London Advocates to the Great Britain House for a celebration of UK creativity and innovation at SXSW

The Brits are invading SXSW Interactive with three days of events from a variety of UK partner organisations, transforming downtown Austin venue Speakeasy into the Great Britain House.

To kick things off, Tech London Advocates are invited for a meet-up on the ‘Kew Gardens Rooftop’, hosted by the TLA Austin Chapter to welcome colleagues from London and around the world. This will also be a 5-year anniversary celebration of Austin Hackney United, the formal Sister Cities partnership formed between Austin and the thriving East London Borough of Hackney in 2012.

Attendees are then welcome to stay for the Opening Night Reception which starts at 8pm.

 

An RSVP is required.

8:00 pm - 10:00 pm
Great Britain House Opening Night

Great Britain House

All Floors at Speakeasy, 412 Congress Ave (map to venue)

The Brits are invading SXSW Interactive with three days of events from a variety of UK partner organisations, transforming Speakeasy into the Great Britain House. Join us for a kick-off celebration to meet some of the UK’s most brilliant and innovative technology companies while exploring everything the UK has to offer. The Rt Hon Greg Hands MP, Minister of State for Trade and Investment, will officially open the House then the entire space and rooftop will be open for you to explore.

Experience:

~Demos from UK companies Inspired Mobile, PlanSnap, co, SwapBots, The Conversationalist Agency and The Tin
~Sweaty Betty’s pop-up shop and ‘spiked’ juice bar
~A red-carpet VR experience from Laduma
~A networking matching game from PlanSnap with prizes to be won, in partnership with Time Out Austin
~Whisky tasting with William Grant & Sons
~Music from DJ McDJFace on the rooftop

Sunday, March 12, 2017

8:30 am - 10:00 pm
Great Britain House OPEN

Great Britain House

See schedule of events below.

8:30 am - 10:30 am
Sweaty Betty Morning Workout Sessions

Hosted by Sweaty Betty
Great Britain House

Kew Gardens Rooftop at Speakeasy, 412 Congress Ave (map to venue)

Sweaty Betty, the UK’s premier retailer specialising in women’s activewear, is heading to SXSW! Come and say hello for complimentary fitness classes, a Sweaty Betty Pop-Up Shop and to “Squat for a Shot” at our green juice bar.

Sunday fitness classes:

~Session 1: 08:30-09:30AM Kor 180 Class (Pilates) – Hosted by Maja Kermath
~Session 2: 09:30-10:30AM Black Swan Yoga – Hosted by JJ Pepper

Limited availability – RSVP to hi@wellthilyevents.com

 

9:00 am - 6:00 pm
‘Tea & Phones’ Lounge

Great Britain House

Mezzanine at Speakeasy, 412 Congress Ave (map to venue)

Enjoy a classic ‘cuppa’. Take a breather. Charge your mobile.

With tea kindly provided by Yorkshire Tea

9:00 am - 10:00 pm
Sweaty Betty Pop-Up Shop & Juice Bar

Hosted by Sweaty Betty
Great Britain House

Speakers Corner Room at Speakeasy, 412 Congress Ave (map to venue)

Sweaty Betty, the UK’s premier retailer specialising in women’s activewear, is heading to SXSW! Come and say hello for complimentary fitness classes, a Sweaty Betty Pop-Up Shop and to “Squat for a Shot” at our green juice bar.

09:30AM-3:00PM & 5:00-10:00PM

10:00 am - 6:00 pm
Trade Show Stand Open

Austin Convention Center

500 E Cesar Chavez St (map to venue / map to the UK pavilion)

Join us at the SXSW Trade Show (look for us in the International section) and meet a mix of innovative UK technology companies.

12PM
‘Official’ opening by UK Minister of State for Trade & Investment,
The Rt Hon Greg Hands MP

12-2PM
Demos from Decibel Insight, KYMIRA, LivingLens, SwapBots and The Conversationalist Agency

3-5PM
Demos from Glisser, IMP Media, and VRGO Chair

12:00 pm - 1:00 pm
Depth vs Reach: The Power of Connecting Experiences in Communications Today

Great Britain House

The Cavern Room at Speakeasy, 412 Congress Ave (map to venue)

Hosted by Imagination

Data shows us that a carefully crafted brand experience has much greater impact than a traditional advert. Therefore brands must think about creating value for their audiences versus exchanging. The way to do this: creating connecting experiences that blend the world of physical and digital, making experiences more lasting, memorable and ultimately purposeful. Led by Jiri Bures, Imagination’s Digital Creative Director, this session will feature speakers from agency, brand and industry.

Panellists
Jiri Bures, EMEA Digital Creative Director, Imagination
Nigel Gwilliam, Consultant, Head of Media & Emerging Technology, Institute of Practitioners in Advertising
Tom Gray, Innovation Director, Fahrenheit 212

1:00 pm - 3:00 pm
The Tech Off – Heat 2

Hosted by Techdept
Great Britain House

Kew Gardens Rooftop at Speakeasy, 412 Congress Ave (map to venue)

With Techdept

“The lovechild of TED Talks and WWE wrestling” crash-lands from London to the Great Britain House… get ready to witness The Tech Off: Imaginocalypse! Brought to you by tech special ops team Techdept, The Tech Off is holding two heats and one Grand Finale to find the winner of The GREAT British Wrestling Belt. Top tech speakers each get only five minutes to imagine the future of technology. When the bell goes, they are ejected from the stage… The audience chooses the winners! Our Grand Finale Champ will take away The GREAT British Belt of Tech!

Heat 2 repeats the process from Heat 1 – up to 10 of the top UK companies fight it out with only two winners being selected. Don’t forget to attend the Grand Finale on Monday night, also at the Great Britain House.

The Tech Off (@TheTechOff) is hosted by MC Danimal AKA the Beyonce of Tech (@BeyonceOfTech) and speakers kept in line by top security team The Fabulous Bakewell Boys (@fabbakewellboys). The Tech Off regularly gets more than 600 crazed tech fight fans in Shoreditch, London, and has been to Helsinki, Cannes Lions, and DMX Dublin. You’ll never forget it, no matter how hard you try.

Sunday competitors include:

~Karen Boswell, Head of Innovations, adam&eveDDB
~Emma Cheshire, Co-Founder & CEO, Leeds Futurelabs
~Dominic Hodge, Managing Director, FRUKT Europe
~Jack Horner, CEO, Joiner of Dots
~Laurence Kemball-Cook, Founder & CEO, Pavegen
~Mark Mitchell, Managing Director, LiveFi
~Tom Ollerton, Innovation Director, We are Social
~Emily Scoggins, Head of Marketing, The O2

3:00 pm - 4:00 pm
The Use of Data Science in Government & the Public Sector

Great Britain House

The Cavern Room at Speakeasy, 412 Congress Ave (map to venue)

Hosted by the UK’s Department for International Trade

Governments all around the world are facing significant challenges: changing demographics, increased citizen expectation, reduced public funding, global competition and climate change, to name a few.

This panel will discuss how digital innovation, disruptive technology and the intelligent use of data is being used by private and public organisations to mitigate these challenges and more importantly how Government can compete with private business to attract and retain the brightest, most innovative thinkers in the tech sector.

We will explore how Government, an institution traditionally known for following the rules not making them, can compete with the best tech houses in the industry; attract the greatest minds; inspire the thought leaders, the disruptors, the inventors, the scientists to join them; and excite the mavericks to want to work with them long term and have the tenacity and patience to stay and change the status quo despite the inevitable frustration.

Moderated by
Gavin Poole, CEO, Here East

Panellists
Dr Alberto Calzada, Independent consultant, Tranquil City London
Dan Collier, CEO, Elevate Direct
Chris Taggart, CEO, Open Corporates
John Sandall, Independent consultant, General Assembly
Carl Tucker, Independent consultant, COO, Orbital Works

5:00 pm - 7:00 pm
Robots vs Humans: Create Your Own Chatbot Workshop

Great Britain House

The Cavern Room at Speakeasy, 412 Congress Ave (map to venue)

With BBC Connected Studio

Join us for a playful afternoon happy hour with BBC Research & Development where you’ll understand the mechanics of Conversational User Interfaces (aka CUIs or chat bots) and create your own prototype in this hands-on session. Don’t worry, no experience required, other than being a human.

8:00 pm - 10:00 pm
Sunday Open House + Live Performance of ANDRODES

Great Britain House

All Floors at Speakeasy, 412 Congress Ave (map to venue)

Spend your Sunday night at the Great Britain House! The entire house and rooftop will be open to explore.

Experience:

~Demos from UK companies Analytics Engines, AppAttic, Big Motive, Kainos, OpenCorporates, and Orbital Works
~Sweaty Betty’s pop-up shop and ‘spiked’ juice bar
~A red-carpet VR experience from Laduma
~RETNE, a VR journey like no other created by a team of Northern Ireland technologists and creatives specifically for SXSW
~Whisky tasting with William Grant & Sons

8:30-9:30 Special Live Performance of ANDRODES
The Cavern Room at Speakeasy, 412 Congress Ave (map to venue)

ANDRODES is the first live music event of its kind – an immersive experience that combines projected 3D visuals with electronic music to take the audience on a journey through a digital world. Performed live by SARTORY, using a custom-built audio-visual console, the story delves into the themes of artificial intelligence, identity and design through the eyes of ANi, an android who accidentally becomes conscious and roams the earth in search of meaning.

Check out a sneak peek on YouTube.

 
 

Monday, March 13, 2017

9:00 am - 6:00 pm
‘Tea & Phones’ Lounge

Great Britain House

Mezzanine at Speakeasy, 412 Congress Ave (map to venue)

Enjoy a classic ‘cuppa’. Take a breather. Charge your mobile.

With tea kindly provided by Yorkshire Tea

 

9:00 am - 10:00 pm
Great Britain House OPEN

Great Britain House

See schedule of events below.

9:00 am - 11:30 am
The Future of IoT in Cities: Research & Innovation on City IoT Platforms – Invite-Only Session

Hosted by UK Science & Innovation Network
Great Britain House

Speakers Corner Room at Speakeasy, 412 Congress Ave (map to venue)

Hosted by the UK Science & Innovation Network

The UK Science & Innovation Network, in collaboration with the Cities of Manchester, Bristol, Denver, Austin, Chicago, the Future Cities Catapult, and The MetroLab Network is delighted to host an innovative, international and interactive session on the Future of the Internet of Things in Cities at SXSW Interactive.

This international UK/US session will convene innovators, researchers and city officials alongside industry and SME representatives, all interested in the Internet of Things. Participants will work together identify market challenges and opportunities ahead for city development and deployment of the Internet of Things.

This invite-only session is comprised of:

  • Session 1: Smart City Opportunities Through Strategic IoT City and Industry Partnerships (9-10:15am)

Welcome & Opening
Sir Richard Leese, Leader, Manchester City Council

Case Studies: Setting the stage for success, Strategic IoT City and Industry partnerships
Rowena Burns, Chief Executive, Manchester Science Parks
Phil Swan, Programme Lead, CityVerve, GM-Connect and Cyber GM
Emily Silverman, Technical Program Manager, Smart Cities City & County of Denver
Jim Lindauer, IoT Lead Architect, City & County of Denver

Discussion
Facilitated by City of Manchester & Denver
Focused on understanding the foundational steps needed to support future success and continued leadership in city IoT development/deployment, exploring challenges city/industry can uniquely tackle together, and attendees’ short/long-term priorities and programmes for city IoT development/deployment – to identify areas for collaboration, coordination and action.

Close
Sir Richard Leese, Leader, Manchester City Council

  • Session 2: International IoT Exchange – Building IoT for Cities and People (10:20-11:30am)

Opening
Sir Richard Leese, Leader, Manchester City Council

Case Studies: Sharing knowledge and practice
The Array of Things – Professor Charlie Catlett, Argonne National Labs & University of Chicago
Building the “Collaboratory” – Stephen Hilton, Bristol Futures Global & University of Bristol

Discussion
Facilitated by Charlie Catlett & Stephen Hilton

Wrap Up: Top priorities for future collaboration on IOT and potential next steps
Facilitated by Charlie Catlett & Stephen Hilton

Close
Sir Richard Leese, Leader, Manchester City Council

To request an invitation to this session, please email UKatSXSW@mobile.trade.gov.uk. All guests are invited to Session 3 from 11:30-12:30pm (see schedule below).

This workshop will inform the creation of a brown paper that outlines actions, strategies and policies necessary to support the future of IoT in cities. More information on the participating planning partners can be found here and the full schedule can be found here.

*Please note that seats for the event are competitive and limited. Please submit your interest in attending by emailing UKatSXSW@mobile.trade.gov.uk. Those selected for attendance will be contacted and provided with a formal event ticket, location of event, and agenda. You will not be admitted to the event without a ticket.

 

10:00 am - 6:00 pm
Trade Show Stand Open

Austin Convention Center

500 E Cesar Chavez St (map to venue / map to the UK pavilion)

Join us at the SXSW Trade Show (look for us in the International section) and meet a mix of innovative UK technology companies.

12pm
Bringing It Back Home: The British Rock & Blues Invasion

Join Nick Roylance from Genesis Publications, the independent UK publishing house who have been documenting the best of British music in America since 1974. Having worked with pivotal British artists such as Jimmy Page, George Harrison, Eric Clapton and now the legendary drummer Mick Fleetwood, Genesis have recounted the story of Britain’s musical success through first-hand accounts and never-before-seen material unearthed from personal archives. This colourful story of a publishing house with deep connections to legends of the industry will be illustrated through a pop-up book and rock photography exhibition here at SXSW in celebration of Mick Fleetwood’s forthcoming limited edition book Love that Burns: A Chronicle of Fleetwood Mac.

3-5pm
Demos from Inspired Mobile, Pavegen, PlanSnap, Radio.co and The Tin

11:00 am - 1:00 pm
Human Art in a Post-Human World

Great Britain House

The Cavern Room at Speakeasy, 412 Congress Ave (map to venue)

Hosted by Arts Council England & British Underground

Now that virtual reality can transform your condo into a front row seat at the opera, artificial intelligence can predict your tastes and choices, and the digital processes available to creators advance daily, how are key leaders in the arts and culture sectors responding to our interactive future?

Questions addressed in this panel will cover: What do these challenging developments mean for artists and curators? How will they influence and stay on top of the narrative being driven by rapid technological advances and the needs of big business? What impact will technology have on artists’ relationships with the creative industries?

Chaired by Darren Henley, CEO of Arts Council England and author of The Arts Dividend: Why Investment in Culture Pays, artists, curators and future thinkers will discuss where these seismic digital advances will lead us in the future and why arts and culture should take centre stage in the debate.

Panel discussion from 11am followed by a networking mixers with participants in the first-ever ‘Future Art and Culture from England’ delegation from 12pm.

Panellists include:

Lucy Dusgate, Digital Programmer, The Lowry

Robin McNicholas, Founder & Creative Director, Marshmallow Laser Feast

Tom Higham, Creative Director, Mediale

Luke Ritchie, Digital Director, Philharmonia Orchestra

Then connect and network with our panellists and these leading artists, curators and organisations:

Alexander Whitley, Alexander Whitley Dance Company
Paloma Strelitz, Assemble
Paul Williams, Burning Bridges
Elijah, Lighthouse Arts
Simon Daw, Metis Arts
Huey Walker, Arts Council England

 

11:30 am - 12:30 pm
The Future of IoT in Cities: Research & Innovation on City IoT Platforms – Open Session

Hosted by UK Science & Innovation Network
Great Britain House

Speakers Corner Room at Speakeasy, 412 Congress Ave (map to venue)

Hosted by the UK Science & Innovation Network

The UK Science & Innovation Network, in collaboration with the Cities of Manchester, Bristol, Denver, Austin, Chicago, the Future Cities Catapult, and The MetroLab Network is delighted to host an innovative, international and interactive session on the Future of the Internet of Things in Cities at SXSW Interactive.

This international UK/US session will convene innovators, researchers and city officials alongside industry and SME representatives, all interested in the Internet of Things. Participants will work together identify market challenges and opportunities ahead for city development and deployment of the Internet of Things.

The session will address a variety of topics through dynamic dialog with all participants to share and explore opportunities for development of IoT research and innovation as well as seek opportunities for collective development with leading cities, businesses, academics and innovators.

Research & Innovation on City IoT Platforms
11:30am Opening
11:35am UK / US Landscape for City-based Research & Innovation

  • Ben Levine, Executive Director, MetroLab Network
  • Adam Rae, Head of Urban Data
  • Fin Kelly, Programme Manager
  • 11:45am US market insights, opportunities & barriers

  • Case studies and discussion with Ben Levine, Executive Director, MetroLab Network
  • 12:05pm US market insights, opportunities & barriers

  • Case studies and discussion with the Future Cities Catapult’s Adam Rae & Fin Kelly
  • 12:20pm Open Discussion & Session Wrap-Up
    12:30pm Close

    This workshop will inform the creation of a brown paper that outlines actions, strategies and policies necessary to support the future of IoT in cities. More information on the participating planning partners can be found here and the full schedule can be found here.

    *Please note that seats for the event are competitive and limited. Please submit your interest in attending here. Submission of Interest is not a confirmation of ticket, and will close March 12; though may close sooner if all seats are filled. Those selected for attendance will be contacted and provided with a formal event ticket, location of event, and agenda. You will not be admitted to the event without a ticket.

     

    12:00 pm - 1:00 pm
    Bringing It Back Home: The British Rock & Blues Invasion

    Austin Convention Center

    500 E Cesar Chavez St (map to venue / map to the UK pavilion)

    Join Nick Roylance from Genesis Publications, the independent UK publishing house who have been documenting the best of British music in America since 1974. Having worked with pivotal British artists such as Jimmy Page, George Harrison, Eric Clapton and now the legendary drummer Mick Fleetwood, Genesis have recounted the story of Britain’s musical success through first-hand accounts and never-before-seen material unearthed from personal archives. This colourful story of a publishing house with deep connections to legends of the industry will be illustrated through a pop-up book and rock photography exhibition here at SXSW in celebration of Mick Fleetwood’s forthcoming limited edition book Love that Burns: A Chronicle of Fleetwood Mac.

    1:00 pm - 3:00 pm
    Manchester: Creating a Blueprint for Smart Cities Worldwide

    Hosted by Manchester
    Great Britain House

    Kew Gardens Rooftop at Speakeasy, 412 Congress Ave (map to venue)

    Manchester UK invites you to join them at an event that will explore how the city is creating a blueprint for smart cities worldwide and how you can get involved.

    Manchester has been creating the future for over 250 years. Birthplace of the Industrial Revolution and home to the first stored program computer, we’ve never stopped innovating. This legacy has led to Manchester being designated as the UK’s IoT and smart city demonstrator.

    Its ambitious CityVerve project positions Manchester at the forefront of IoT technologies by creating a blueprint for smart cities worldwide. CityVerve is not only about technology; it’s about people. This is why every aspect of CityVerve, from transport right through to healthcare, will be designed not only for, but with citizens, involving them in its creation.

    CityVerve is complemented by a range of other initiatives that are driving forward Manchester’s smart cities agenda. This event will give you the opportunity to hear about what’s going on and how you can get involved.

    2:00 pm - 4:00 pm
    Immersed in Northern Ireland

    Great Britain House

    The Cavern & Speakers Corner Rooms at Speakeasy, 412 Congress Ave (map to venue)

    Hosted by Digital Catapult Northern Ireland & Invest Northern Ireland

    Northern Ireland technology is taking over the Great Britain House! Come see demos of some of the best and most innovative digital and immersive technology companies Northern Ireland has to offer, including Analytics Engines, AppAttic, Big Motive, Cloud Rupture, Gather Media, Jumpdrop, Kainos, Movement Innovation Lab at Queens University Belfast, and Silverink.

    Visitors will also get to experience RETNE, a VR journey like no other. RETNE was created by a talented team of Northern Ireland technologists and creatives specifically for SXSW. The creative lead and producer, Deepa Mann-Kler, is an award-winning, internationally acclaimed multi-disciplinary artist who has exhibited her work in China, America, Germany, and Ireland and will be making her US debut at SXSW. RETNE is an immersive experience that creates an original and compelling VR environment incorporating high-quality animation, state-of-the-art immersive audio and an original storyline that makes for a truly unique user experience. The user will be entirely transformed, taking on a new, unrecognisable appearance, and adopting the role of a tourist. The tourist is about to embark on a magical journey through virtual reality, visiting fabulous attractions in the new world that surrounds them, accompanied by a quixotic tour guide. Playful and interactive, RETNE engages the user to start and progress their VR journey using humour, empathetic characters, sensory and interactive triggers. The user must perform quests within the VR experience to reveal hidden secrets and special effects. RETNE really is out of this world, wholly consuming the senses from start to finish.

    5:00 pm - 10:00 pm
    Closing Night Event & ATX Startup Crawl

    Great Britain House

    All Floors at Speakeasy, 412 Congress Ave (map to venue)

    ATX Startup Pub Crawl

    5-10pm

    Great Britain House, All Floors (map)

    Capital Factory’s ATX Startup Crawl is the biggest start-up party of SXSW: a celebration of technology and entrepreneurship in Austin! Last year the Crawl drew 12,000+ registered crawlers and this year promises to be even bigger. Join us at the Great Britain House for a celebration of UK creativity and innovation.

    Experience:

    5-7pm

    Grand Finale of The Tech Off

    Held in the Cavern Room

    “The lovechild of TED Talks and WWE wrestling” crash-lands from London to the Great Britain House… get ready to witness The Tech Off: Imaginocalypse! Brought to you by tech special ops team Techdept, The Tech Off is holding two heats and one Grand Finale to find the winner of The GREAT British Wrestling Belt. Top tech speakers each get only five minutes to imagine the future of technology. When the bell goes, they are ejected from the stage… The audience chooses the winners! Our Grand Finale Champ will take away The GREAT British Belt of Tech!

    The Tech Off is hosted by MC Danimal AKA the Beyonce of Tech (@BeyonceOfTech) and speakers kept in line by top security team The Fabulous Bakewell Boys (@fabbakewellboys). The Tech Off regularly gets more than 600 crazed tech fight fans in Shoreditch, London, and has been to Helsinki, Cannes Lions, and DMX Dublin. You’ll never forget it, no matter how hard you try.

    8-9pm

    ‘Future Arts and Culture of England’ Demos

    In The Cavern and Speakers’ Corner Rooms

    Demos from British companies bridging the gap between tech and arts & culture:

    9-10pm

    Grime DJ Set by Elijah

    On the Kew Gardens Rooftop

    Elijah is the Associate Artistic Director of Lighthouse and co-founder of Butterz, a London-based independent record label that specialises in grime music. The label has helped bring instrumental grime to the forefront of the electronic music scene. Elijah joined Lighthouse in 2017 to begin a new nationwide programme that will examine the artistic and social importance of club culture.

     

    5:00 pm - 10:00 pm
    Sweaty Betty Pop-Up Shop & Juice Bar

    Hosted by Sweaty Betty
    Great Britain House

    Speakers Corner Room at Speakeasy, 412 Congress Ave (map to venue)

    Sweaty Betty, the UK’s premier retailer specialising in women’s activewear, is heading to SXSW! Come and say hello for complimentary fitness classes, a Sweaty Betty Pop-Up Shop and to “Squat for a Shot” at our green juice bar.

    5:00 pm - 7:00 pm
    The Tech Off ~ Grand Finale

    Great Britain House

    The Cavern Room at Speakeasy, 412 Congress Ave (map to venue)

    “The lovechild of TED Talks and WWE wrestling” crash-lands from London to the Great Britain House… get ready to witness The Tech Off: Imaginocalypse! Brought to you by tech special ops team Techdept, The Tech Off is holding two heats and one Grand Finale to find the winner of The GREAT British Wrestling Belt. Top tech speakers each get only five minutes to imagine the future of technology. When the bell goes, they are ejected from the stage… The audience chooses the winners! Our Grand Finale Champ will take away The GREAT British Belt of Tech!

    The Tech Off (@TheTechOff) is hosted by MC Danimal AKA the Beyonce of Tech (@BeyonceOfTech) and speakers kept in line by top security team The Fabulous Bakewell Boys (@fabbakewellboys). The Tech Off regularly gets more than 600 crazed tech fight fans in Shoreditch, London, and has been to Helsinki, Cannes Lions, and DMX Dublin. You’ll never forget it, no matter how hard you try.

    5:00 pm - 8:00 pm
    UK Innovation in Digital Health & Medtech

    Great Britain House

    Kew Gardens Rooftop at Speakeasy, 412 Congress Ave (map to venue)

    Hosted by the UK’s Department for International Trade

    The UK’s Department for International Trade invites you to celebrate innovation in digital health and medtech by joining us for a break-out session followed by an evening reception.

    At the break-out session we’ll discuss healthcare technology with UK companies including AppAttic, Kainos, Analytics Engines, Touch Surgery, and more. Followed by drinks and light bites on the Great Britain House rooftop, overlooking downtown Austin.

    This event will mark the launch of the UK Digital Health Asset List, a list of the best digital health companies from the UK. Read more about companies that can help you and your company with electronic health records, health analytics, imaging technology, online booking, patient engagement, patient journey, population health management, self-management technology, sensors, and social media. To connect with any of the companies on the list and find out how they can help your business grow, please contact Kathryne.Kirk@mobile.trade.gov.uk and Autumn.Waska@mobile.trade.gov.uk.

    Other featured guests will include Dell Medical School and Austin HIMSS.

     

    Tuesday, March 14, 2017

    10:00 am - 1:00 pm
    ‘Future Art & Culture From England’ Demos & Meet-and-Greet

    Austin Convention Center

    500 E Cesar Chavez St (map to venue / map to the UK pavilion)

    Arts Council England and international cultural curator British Underground will lead a landmark business-focused group of 9 delegates sourced from a range of arts disciplines with a strong focus on digital and tech. Join us at the SXSW Trade Show (look for us in the International section) for demonstrations and a meet-and-greet with the companies:

    Alexander Whitley, Choreographer/Director, Alexander Whitley Dance Company
    Paloma Strelitz, Co-Founder, Assemble
    Paul Williams, Film & Arts Producer, Burning Bridges
    Elijah, Associate Artistic Director, Lighthouse Arts
    Lucy Dusgate, Digital Programmer, The Lowry
    Robin McNicholas, Founder & Creative Director, Marshmallow Laser Feast
    Tom Higham, Creative Director, Mediale
    Simon Daw, Artist/Stage Designer, Metis Arts
    Luke Ritchie, Digital Director, Philharmonia Orchestra
    Huey Walker, Arts Council England

    10:00 am - 6:00 pm
    Trade Show Stand Open

    Austin Convention Center

    500 E Cesar Chavez St (map to venue / map to the UK pavilion)

    Join us at the SXSW Trade Show (look for us in the International section) and meet a mix of innovative UK technology companies.

    10am-1pm Future Art & Culture From England

    Hosted by Arts Council England and British Underground

    Arts Council England and international cultural curator British Underground will lead a landmark business-focused group of 9 delegates sourced from a range of arts disciplines with a strong focus on digital and tech. Join us for demonstrations and a meet-and-greet with the companies:

    Alexander Whitley, Choreographer/Director, Alexander Whitley Dance Company
    Paloma Strelitz, Co-Founder, Assemble
    Paul Williams, Film & Arts Producer, Burning Bridges
    Elijah, Associate Artistic Director, Lighthouse Arts
    Lucy Dusgate, Digital Programmer, The Lowry
    Robin McNicholas, Founder & Creative Director, Marshmallow Laser Feast
    Tom Higham, Creative Director, Mediale
    Simon Daw, Artist/Stage Designer, Metis Arts
    Luke Ritchie, Digital Director, Philharmonia Orchestra
    Huey Walker, Arts Council England

    1-6pm Digital & Immersive Technology from Northern Ireland

    Hosted by Digital Catapult Northern Ireland & Invest Northern Ireland

    3pm Fireside Chat: ‘Innovation Through Creative & Technological Collaboration’

    With Deepa Mann-Kler, creator of RETNE, and Luke McNeice from Kainos

    Northern Ireland technology is taking over the UK Pavilion! Come demo some of the best and most innovative digital and immersive technology companies Northern Ireland has to offer, including Analytics Engines, AppAttic, Big Motive, Cloud Rupture, Gather Media, Jumpdrop, Kainos, Movement Innovation Lab at Queens University Belfast, and Silverink.

    Visitors will also get to experience RETNE, a VR journey like no other. RETNE was created by a talented team of Northern Ireland technologists and creatives specifically for SXSW. The creative lead and producer, Deepa Mann-Kler, is an award-winning, internationally acclaimed multi-disciplinary artist who has exhibited her work in China, America, Germany, and Ireland and will be making her US debut at SXSW. RETNE is an immersive experience that creates an original and compelling VR environment incorporating high-quality animation, state-of-the-art immersive audio and an original storyline that makes for a truly unique user experience. The user will be entirely transformed, taking on a new, unrecognisable appearance, and adopting the role of a tourist. The tourist is about to embark on a magical journey through virtual reality, visiting fabulous attractions in the new world that surrounds them, accompanied by a quixotic tour guide. Playful and interactive, RETNE engages the user to start and progress their VR journey using humour, empathetic characters, sensory and interactive triggers. The user must perform quests within the VR experience to reveal hidden secrets and special effects. RETNE really is out of this world, wholly consuming the senses from start to finish.

    1:00 pm - 6:00 pm
    Digital & Immersive Technology from Northern Ireland

    Austin Convention Center

    500 E Cesar Chavez St (map to venue / map to the UK pavilion)

    Hosted by Digital Catapult Northern Ireland & Invest Northern Ireland

    1-6pm
    Demos and meet-and-greet

    3pm    
    Fireside Chat: ‘Innovation Through Creative & Technological Collaboration’
    With Deepa Mann-Kler, creator of RETNE, and Luke McNeice from Kainos

    Northern Ireland technology is taking over the UK Pavilion! Come demo some of the best and most innovative digital and immersive technology companies Northern Ireland has to offer, including Analytics Engines, AppAttic, Big Motive, Cloud Rupture, Gather Media, Jumpdrop, Kainos, Movement Innovation Lab at Queens University Belfast, and Silverink.

    Visitors will also get to experience RETNE, a VR journey like no other. RETNE was created by a talented team of Northern Ireland technologists and creatives specifically for SXSW. The creative lead and producer, Deepa Mann-Kler, is an award-winning, internationally acclaimed multi-disciplinary artist who has exhibited her work in China, America, Germany, and Ireland and will be making her US debut at SXSW. RETNE is an immersive experience that creates an original and compelling VR environment incorporating high-quality animation, state-of-the-art immersive audio and an original storyline that makes for a truly unique user experience. The user will be entirely transformed, taking on a new, unrecognisable appearance, and adopting the role of a tourist. The tourist is about to embark on a magical journey through virtual reality, visiting fabulous attractions in the new world that surrounds them, accompanied by a quixotic tour guide. Playful and interactive, RETNE engages the user to start and progress their VR journey using humour, empathetic characters, sensory and interactive triggers. The user must perform quests within the VR experience to reveal hidden secrets and special effects. RETNE really is out of this world, wholly consuming the senses from start to finish.

    Wednesday, March 15, 2017

    10:00 am - 2:00 pm
    Trade Show Stand Open

    Austin Convention Center

    500 E Cesar Chavez St (map to venue / map to the UK pavilion)

    Join us at the SXSW Trade Show (look for us in the International section) and meet a mix of innovative UK technology companies.