Other British Happenings @ SXSW

Below is a partial list of other British happenings at SXSW. For a full event line-up, visit www.sxsw.com.

Saturday, March 11, 2017

2:00 pm - 3:00 pm
Selling Celluloid: Finding New Audiences for Film

Austin Convention Center Room 13AB Event Speakers: Lisa Brook (Live Cinema UK), Lars Nilson (Austin Film Society), Kathryn Penny (National Media Museum), David Strohmaier (FreelanceWritingGigs.com)

Fans of celluloid will claim passionately that the quality of 35mm and 70mm is far superior to the latest digital projection. But do audiences really care about watching film on film? Many cinemas and festival programmers are returning to celluloid and Quentin Tarantino’s decision to shoot The Hateful Eight in Ultra Panavision 70mm ignited the debate about the merits of the film format. For the cinephile, film society member or technology enthusiast film is king, but how do we find new and younger people to appreciate the format, buy tickets and encourage cinemas to take programming risks?

Sunday, March 12, 2017

All Day
Blend Media

Austin Convention Center

360° Video/VR Content, Creators and Ad Product

All Day
Hello Soda

Austin Convention Center

International big data and text analytics business

All Day
Manchester@SXSW

Austin Convention Center

Find out how the UK’s IoT city is driving the next wave of innovation.

9:30 am - 10:30 am
Community Comes First: The New Retail Norm

Hangar Lounge Event Speakers: Andres Sosa (EVP Sales, Marketing & Creative at TheOutnet.com)

Decoded Fashion House

11:00 am - 5:00 pm
Interactive Innovation Awards

Hosted by Hosted by SXSW
Hilton Austin Downtown

Smart Cities Finalist
V3 by Pavegen, London, UK

Pavegen is a UK based company and part of the UK Trade Mission.  Find out more information HERE.

11:00 am - 12:00 pm
Invisible Marketing: AI Will Transform Your Brand

Hangar Lounge Event Speakers: Christian Ward (Head of Media/Marketing at Stylus)

Decoded Fashion House

11:00 am - 12:00 pm
Small Plates, Big Data: Food Tracking and Privacy

The Driskill Event Speakers: Ellen Broad (Head of Policy at Open Data Institute)

Food Panel Session.

12:30 pm - 1:30 pm
Power Play: Influencers + Brands + Insta-Commerce

Hangar Lounge Event Speakers: Nicolas Pickearts (Matches.com Commerce Director)

Decoded Fashion House

2:00 pm - 3:00 pm
Faces + Digital Spaces: Transforming Beauty

Hosted by Moderated by Fay Cowan (Brand/Content Director, Decoded)
Hangar Lounge

Decoded Fashion House

3:30 pm - 4:30 pm
Content Is Still King: A New Narrative Calls

Hosted by Moderated by Lady Kinvara Balfour, with Olly Rzysko (Head of Dig Comms at Primark), Rachel Waller (Global Director of Online Comms at Farfetch)
Hangar Lounge

Decoded Fashion House

5:00 pm - 6:00 pm
Get Real: What’s the Point of It If It Doesn’t Drive ROI?

Hosted by Moderated by Michelle Sadlier (Head of Brand/Digital Innovation at Hunter)
Hangar Lounge Event Speakers: John Vary (Innovation Director, John Lewis)

Decoded Fashion House

Monday, March 13, 2017

All Day
Blend Media

Austin Convention Center

360° Video/VR Content, Creators and Ad Product

All Day
Hello Soda

Austin Convention Center

International big data and text analytics business

All Day
Manchester@SXSW

Austin Convention Center

Find out how the UK’s IoT city is driving the next wave of innovation.

3:30 pm - 4:30 pm
The Art of KISSing

Salon E Event Speakers: Paul Duncan (Design Technologist, Amazon)

Development and Code

4:30 pm - 7:00 pm
Women In Digital: SXSW Meet Up

5:00 pm - 10:00 pm
ATX Startup Crawl 2017

Capital Factory

Multiple Locations (including Great Britain House)

5:00 pm - 6:00 pm
What is the Role of Artificial Intelligence in Sport?

Hosted by Gemma Germains, Jeremy Wyatt (University of Birmingham), Matthew Doyle (FATMAP) & Nick Howe (Uniform)
Four Seasons, Ballroom AB

Whether we’re professional athletes, weekend warriors, coaches or cheering in the crowd, Artificial Intelligence (AI) is set to affect our relationship with sport. How will we train when we know our body’s every biological detail? How will we coach when we can anticipate six moves in advance? Can we create AI tools that keep us skilled, fit and happy? This panel explores marrying the risk, adrenaline and emotional and physical exertion of sport with data-driven machine learning.

Tuesday, March 14, 2017

All Day
Blend Media

Austin Convention Center

360° Video/VR Content, Creators and Ad Product

All Day
Hello Soda

Austin Convention Center

International big data and text analytics business

All Day
Manchester@SXSW

Austin Convention Center

Find out how the UK’s IoT city is driving the next wave of innovation.

12:00 pm - 1:00 pm
People Powered Cities: Man versus Machine

Hosted by Hosted by @house of smart
Waller Ballroom Event Speakers: Laurence Kemball-Cook

Pavegen is a UK based company and part of the UK Trade Mission.  Find out more information HERE.

3:30 pm - 4:30 pm
The Future of Cinema in the Age of VR

Austin Convention Center Room 5ABC Event Speakers: Kate Wellham (Live Cinema UK/The Brick Box), Selena Pinnell (Kaleidoscope VR), Dan Tucker (Sheffield Doc/Fest), Joan Parsons (Showroom Cinema)

Is VR the end of the cinema as we know it?

With headset technology entering the consumer market with force, film watching is becoming an increasingly solo experience. As we move further into the individually programmed, personalized experience of VOD and being alone at home with your headset, is the future of collective film watching at risk?

Move beyond the headset and hear how cinemas, festivals and VR makers can create collective experiences for audiences. Through case studies and a panel of experts from the world’s leading VR film festivals, learn how we can ensure VR doesn’t mean audiences will be forever alone.

Wednesday, March 15, 2017

All Day
Blend Media

Austin Convention Center

360° Video/VR Content, Creators and Ad Product

12:00 am
British Underground and Jazz Refreshed

The Main II

Music Showcase

All Day
Hello Soda

Austin Convention Center

International big data and text analytics business

All Day
Manchester@SXSW

Austin Convention Center

Find out how the UK’s IoT city is driving the next wave of innovation.

Thursday, March 16, 2017

2:00 pm - 3:00 pm
Every Little Thing’s Gonna Be AI

Hosted by Julia Payne (The Hub UK), Kelland Thomas (Stevens Institute of Technology), Michael Shorter (Uniform) & Venya Krutinov (Kazimier)
JW Marriott, Salon 7

This panel explores how AI is set to affect how we experience music. As we move into a future driven by machine-learning, we need to design with AI in empathetic and meaningful ways. AI will ultimately change the landscape of music, and we have the chance to decide how – and critically, how it will not – be used to galvanise the music industry. This near-future raises complicated questions: Should our music know us intimately? Do we want our moods reflected back to us? Will responsive gigs ruin atmosphere? We’ll explore AI’s potential to revolutionise home listening, composition and the live music experience, and debate other frictions and opportunities the marriage of music and AI present.

Friday, March 17, 2017

11:00 am
Developing in VR Meet Up

Hosted by Coatsink Software
Austin Convention Center, Room 4BC